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Collected from your door
Your chauffeur arrives at your London home, hotel or office at a time set around the first race and that morning's traffic. Their name, photo and number reach you the day before.
Flight tracked. 1 hour free waiting on all arrivals.
Tell us your route and date. We reply with a personalised quote, with no payment and no obligation.
GET MY INSTANT PRICE WhatsApp Us
Tell us passengers and luggage and we will recommend the right car and price it for you.
COMPARE & PRICE View the full fleet →Send your flight number and we'll confirm a chauffeur in arrivals.
BOOK MEET & GREET Call +44 7954 016371 →Event dates book out early. Reserve your chauffeur ahead of the season.
Held car, flexible return time, discreet drop-off at the gate.
RESERVE EVENT TRAVELFull-day tours include chauffeur, fuel, parking and flexible stops.
Pick the places, we plan the timings and price the day.
PLAN MY TOURPriority availability and member rates for regular travellers.
JOIN VIPFive days of racing every June
Our Royal Ascot chauffeur service collects you from your London door, sets you down at the racecourse and waits nearby until you are ready to leave. One fixed price, a suited chauffeur and a Mercedes or Range Rover.
★★★★★ 5.0 rated on Google · TfL licensed London private hire operator
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The race day problem
Royal Ascot is five days of racing at Ascot Racecourse in Berkshire, around 25 miles west of central London. The racing is the easy part. Getting there in morning dress, or a hat you spent weeks choosing, without rushing for a train or queueing for a car park is where the day usually goes wrong.
Trains from Waterloo fill early and still leave a walk at the far end. Driving yourself means a parking pass, a long queue out after the last race and one person in the group who cannot raise a glass. When the whole crowd leaves at once, taxis are close to impossible to find.
The dress code does not bend either. The Royal Enclosure expects morning dress and a top hat for men and a hat for women, so arriving creased from a packed carriage is not an option.
Planning tip: event dates book out early. Reserve your chauffeur when you buy your badges, not the week before.
How we handle race day
One chauffeur, one car and one fixed price for the whole day, planned around your enclosure, your party and the time you want to head home.
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Your chauffeur arrives at your London home, hotel or office at a time set around the first race and that morning's traffic. Their name, photo and number reach you the day before.
02
We drop you at the racecourse drop-off area, following the race day traffic plan, so your outfit arrives exactly as it left the house.
03
Your chauffeur waits nearby all day. A picnic hamper, a change of shoes or an umbrella is a quick WhatsApp message away.
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Leave after the last race or stay for the singing around the bandstand. If the day runs long, extra time is charged by the hour at the rate you were quoted.
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Up to 7 passengers and 5 bags in a Mercedes V-Class, or 4 passengers in an S-Class or Range Rover. Bigger groups can book several cars that travel together.
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The full day is quoted as one fixed price before you book, so the cost never changes when everyone leaves the course at once.
Your race day
Every booking is planned around your own badges and timings. This is how a usual race day runs.
Collected from your door in good time for lunch at the course, with the route checked against the traffic that morning.
Set down at the racecourse, ready to walk in and find your place before the Royal Procession.
Your chauffeur stays nearby. Anything you need from the car is one message away.
Head off straight after the last race, or wait for the crowds to thin while the singing starts. We meet you at an agreed point.
Straight back to London, or on to a restaurant or party. Extra hours are charged at the same hourly rate.
Know before you go
Royal Ascot runs over five days every June at Ascot Racecourse in Berkshire, and each afternoon opens with the Royal Procession before the first race.
Dress codes differ by enclosure, and the Royal Enclosure is the strictest. Check the official Ascot guidance for your badge before the day, then leave the getting there to us.
Ascot transfers
Royal Ascot is the week everyone knows, but the racecourse and the town are busy all year.
Around 25 miles, roughly 1 to 1.5 hours by road. We set the pick-up around the first race and the race day traffic plan, and set you down at the racecourse drop-off area with your outfit exactly as it left the house.
Heathrow to Windsor and Ascot is from £85 as a fixed one way fare, so guests flying in can go straight to the races or to their hotel, with meet and greet in arrivals.
Ascot Racecourse holds meetings through the year, and we drive to all of them, as well as to weddings and events in Ascot, Windsor and Sunningdale, on the same fixed price basis.
Why Bespoke London Chauffeurs
Five reasons clients book us again every June.
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The price you are quoted is the price you pay. Congestion charge, ULEZ, parking and tolls are inside every London fare, with no surge pricing.
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Late plate Mercedes-Benz and Range Rover, valeted before every journey, with Wi-Fi, phone chargers and bottled water on board.
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DBS-checked, suited and discreet, with a minimum of five years of professional private hire experience and in-house training.
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Pick-up times are planned against race day traffic, so you are inside before the Royal Procession rather than stuck behind it.
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Your chauffeur's name, photo and number arrive the day before, and you can follow the car live on the day.
Instant quote, no account needed, free cancellation up to 24 hours before pick-up.
Pricing
Royal Ascot chauffeur hire is charged by the hour from £55, with a 4 hour minimum, and quoted as one fixed price for the whole day before you book. Your exact price depends on the car, your pick-up point and how long you stay.
Fixed price
from£55per hour
One fixed price for the full race day, confirmed before you book.
Get my exact pricePrefer to talk it through? Call +44 7954 016371 or message us on WhatsApp, 24/7.
The fleet
Late plate Mercedes-Benz and Range Rover, valeted before every journey. Wi-Fi, phone chargers, bottled water and child seats on request.
See the full fleet →
Luxury Meets Comfort
Executive Luxury Redefined
Comfort In Motion
Power Meets Prestige
Step 01
Enter your pick-up and destination. The fare you see is the fare you pay.
Step 02
Choose your car, add a flight number or child seat, confirm. No account needed.
Step 03
You get their name and number the day before, and live tracking on the day.
Keep exploring
Straight answers to the questions we are asked most. Still unsure? Call or WhatsApp us, 24/7.
Royal Ascot chauffeur hire starts from £55 per hour with a 4 hour minimum. A race day covers the drive out, the racing and the drive home, so we quote the whole day as one fixed price before you book, based on your car and pick-up point.
We set you down at the racecourse drop-off area, following the official race day traffic plan, and meet you at an agreed point when you are ready to leave. Your chauffeur confirms the exact spot by phone or WhatsApp on the day.
Yes. The car is held for you all day. Your chauffeur waits nearby, so a picnic, a coat or a change of shoes is only a quick message away between races.
We usually suggest leaving central London two to three hours before the first race. That allows for race day traffic and gives you time to settle in before the Royal Procession. We confirm your pick-up time when you book.
Yes. A Mercedes V-Class seats up to 7 passengers with 5 bags. For larger parties we arrange several cars that travel together, so everyone arrives at the same time.
Of course. Your return time is flexible, whether you leave straight away or stay for the singing around the bandstand. If the day runs longer than planned, extra time is charged by the hour at the rate you were quoted.
Yes. We drive clients to Henley Royal Regatta, Wimbledon and the rest of the British season, with the same held car, suited chauffeur and fixed price on every event day. See every event chauffeur service we run.
★★★★★“Bespoke London Chauffeurs offers unmatched sophistication and reliability. Every ride was comfortable, punctual, and impeccably managed.”
Google review
★★★★★“Every journey with Bespoke London Chauffeurs was seamless and comfortable. Their attention to detail and dedication to excellence are remarkable.”
Google review
★★★★★“Choosing Bespoke London Chauffeurs guarantees a stress-free, luxurious journey. Professionalism and attention to detail are evident throughout.”
Google review
June race days go first. Get a fixed price for your day in under a minute.